Have You Given To FSU?
Increasing Alumni Support
Allyssa Hubbard
Issue date: 2/10/10 Section: News
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"This is our month now, February 2010, and our goal is to raise $250,000," says Arthur Affleck, Vice Chancellor of Institutional Advancement at Fayetteville State University. The Division of Institutional Advancement, located in the Alumni House, is accountable for all the fundraising that the university takes part in. As FSU is recognized by the Tom Joyner Foundation, the importance of supporting and donating to a university can be truly understood. According to diverseeducation.com, alumni donations to HBCUs nationally dropped by six percent in 2007. However, overall charitable donations to HBCUs rose by 12 percent. Alumni are not the only avenues a university has for raising money, but universities care deeply about how inspired their alumni feel to give.
In June 2009, Fayetteville State became one of the first HBCUs to use videos to encourage younger alumni and supporters of FSU to give. In one of the videos, Chancellor James A. Anderson stated that "It's not the size of the contribution that matters. It's the fact that we do it as a family." FSU still has some work ahead if it wants to reach students. "I don't think anyone really emphasizes on giving to the university," said Courtney Black, a freshman and Health Care Administration major. But while many students come into contact with very few conversations regarding the university's efforts on raising money, people like Affleck and his colleagues work diligently to find more innovative and effective ways to raise money for FSU.
They include:
·Being the Tom Joyner School of the Month. "We have already raised $150,000 towards this goal and Mr. Tom Joyner will be our special guest at the Chancellor's CIAA lunch on Friday, February 26th in Charlotte. All funds will be used to support student scholarships at FSU," said Affleck.
·Gathering community volunteers for an Annual Fund Committee that will help secure support from more of the Fayetteville community.
·A phone-a-thon for March. FSU students and volunteers will call alumni and others who have not given this year.
·Enhancing FSU's technology including the FSU website to better manage the databases and communicate with all constituents. FSU is also trying to make better use of social media like Facebook and Twitter to reach and maintain contact with younger alumni.
Viewing Comments 1 - 1 of 1
betty hoover
posted 2/22/10 @ 11:26 PM EST
my granddaughter , a student at FSU, will have to pay back money to the school because 1 (one) of her scholarships were taken away and we don't know why, the school finicial aid would not talk to the parents only the student, she don't have a job and we are the ones who helps my grandaughter. (Continued…)
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